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Listening Segmentation Automation 10 Tips For A Stronger Digital Marketing Program

Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent strategies to drive more revenue. But sometimes, the advice can (and should) take a higher look […]

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Three Priorities For Advancing The Sales Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources

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The Power of Context: How Unified Information Applications Transform Work

Modern organizations often have huge stores of data, which can make it difficult for employees to find the information they need when they need it. In response, innovative enterprises are creating unified information applications based on cognitive computing technology in order to put invaluable information at workers\\\’ fingertips. [email-download download_id=\\\”2471\\\” contact_form_id=\\\”5\\\”]

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Building analytics culture lead to firms garnering superior growth: study

Many firms struggle to utilize technology, software, and human labor for better business outcomes. A study suggests that analytics-driven decisions yield better outcomes. A recent article from HBR highlighted the “Analytics Paradox”—company investment in marketing analytics increasing despite the impact on firm-wide results being relatively modest. Though most companies and marketers realize the importance of analytics but most

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SPACE BASED INTERNET IS THE NEXT BIG THING FOR THE WORLD

Sometime in the next decade you can expect something on the order of 16,000 satellites to be operating in low Earth orbit and providing internet access to anyone with the ability to access them. Those internet satellites would be interconnected into a global mesh that would include a series of ground stations located around the

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Three Priorities For Advancing The Procurement Function

A year can be won or lost based on decisions made in the first quarter, but a long list of competing priorities and distractions can prevent Procurement leaders from focusing on the objectives that will propel their organization forward. Identifying the most impactful activities for Procurement organizations and comparing priorities with your peers can help

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10 Networking Priorities for Digital Transformation

Digital transformation isn’t a technology or a product. Rather, it’s a philosophy for using digital assets to change the way an organization runs. It involves realigning technology and modifying business processes to better engage employees, customers and other constituents of the extended enterprise. Digital transformation significantly improves the performance and reach of an enterprise and

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How European Data Centers Are Pioneering Green Technology

We present several examples of efficient and sustainable energy innovations that are transforming the data center industry from a power-guzzler to one of energy efficiency. As a preeminent data center provider in Europe, Interxion is among the leaders in both efficient energy practices and the use of renewable energy, showing that being green is a

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Modern Marketers Avoid 3 Pitfalls When Building Marketing Campaigns

This paper covers how marketers should get control over content, and build marketing campaigns faster and easier. DON’T FALL INTO COMMON TRAPS THAT MIGHT COMPROMISE YOUR SUCCESS. AVOID THESE 3 POTENTIAL PITFALLS TO BUILD AND EXECUTE SUCCESSFUL MARKETING CAMPAIGNS. [email-download download_id=\\\”2377\\\” contact_form_id=\\\”5\\\”]

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