Suggested Reads – Page 14 – Lead Crafts Media

Increase Sales and Improve ROI by Optimizing Campaigns and Promotions

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions […]

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- part 2

Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to answer

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- part 1

Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disrupters, embrace them. Dedicate a small budget to researching market

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Cannabis Marketing Technology Leader Fyllo Acquires CannaRegs to Bolster Compliance at Scale for Brands and Publishers

Fyllo, the world\\\’s first MarTech platform for the cannabis industry, today announced it has acquired CannaRegs, a comprehensive web-based subscription service and technology platform that provides users enhanced access to all state and municipal cannabis rules and regulations. As part of the acquisition, which is subject to closing conditions, Fyllo will augment CannaRegs\\\’ user interface

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Space based internet is the next big thing for the world

The ITU has just approved Amazon’s plans for a network of 3,200 internet satellites, while the FCC has approved constellations of nearly 12,000 for SpaceX and 650 for OneWeb resulting in global coverage. Sometime in the next decade you can expect something on the order of 16,000 satellites to be operating in low Earth orbit

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Three Priorities For Advancing The B2b Marketing Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources

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Using Slack for B2B

Slack unwrapped several new features at its annual Frontiers conference, including the new no-code Workflow Builder and the ability for traditional email users to participate in Slack messaging. AN FRANCISCO—Enterprise collaboration network provider Slack served up a bunch of new features at its Frontiers conference here on April 24. The event kicked off with tennis

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 1

Here is a series of articles on tips on HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 1 1. Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to

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Why Telecoms Are at Leading Edge of Analytics Innovation

Cisco Systems forecasts that mobile data will reach 77 exabytes per month by 2022. While most people don’t even think about the massive amount of data we create on a daily basis, telecommunications companies know all about it. The internet of things, smart devices and new content platforms have telecommunications companies facing a data onslaught. Interestingly, most

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