Suggested Reads

Manthan, a leading AI and Analytics company, announced an upgrade to its cross-channel campaign management and personalization solution, TargetOne. Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions. With a complete loop of plan, design, preview, execution, tracking and reporting capabilities that […]

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. One of the top global analytics and advisory firm which delivers analytics solutions to help solve critical business problems had carried out a successful research on a marrket basket analysis for a leading retailer. Market

  Instagram announced last week that it is testing the removal of ‘likes’ from public visibility. Instagram’s parent company Facebook said its aim is to remove the pressure of achieving a lot of ‘likes’ which can have an adverse effect on users. This is a reaction to the larger conversation on the possible impact to

The most consistent change of the digital age is the systematic removal of the middle man. This begs the question – what is the role of advertising agencies, if not to be the middle man between clients and consumers? In the time of the original “Mad Men” – David Ogilvy, Bill Bernbach (the B in

How can Brand B grow under Jakarta’s strict regulations in the transportation market? With slim chances of competing against e-hailing incumbents, Brand B’s only opportunity for expansion was to win routes in and out of Jakarta. ADA found the data necessary for Brand B to go beyond the city limits by answering a simple question

Here is an article covering Top marketing technology trends you should be observing to keep up with the needs and demands of tomorrow’s customers Every company will fail, the key to prolonging that demise is to avoid looking inwards and to obsess over customers – Jeff Bezos Consumer behavior in the digital age is constantly

Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t operating in a silo will help improve the customer experience. When planning holiday campaigns, build journey maps and decide where mobile best fits in. Could

Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a series of promotions with something for everyone. Each day of the series, you can offer a flash sale and notify customers with a message of