Lead Crafts Media Team

Our Editorial team comprises of over 15 highly motivated bunch of individuals, who work tirelessly to get the most sought after curated content for our subscribers.

Using Slack for B2B

Slack unwrapped several new features at its annual Frontiers conference, including the new no-code Workflow Builder and the ability for traditional email users to participate in Slack messaging. AN FRANCISCO—Enterprise collaboration network provider Slack served up a bunch of new features at its Frontiers conference here on April 24. The event kicked off with tennis

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 1

Here is a series of articles on tips on HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 1 1. Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to

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Why Telecoms Are at Leading Edge of Analytics Innovation

Cisco Systems forecasts that mobile data will reach 77 exabytes per month by 2022. While most people don’t even think about the massive amount of data we create on a daily basis, telecommunications companies know all about it. The internet of things, smart devices and new content platforms have telecommunications companies facing a data onslaught. Interestingly, most

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5 Essentials for Cloud Archiving Success

Your organization can’t survive without email. In turn, the data held within email is an invaluable resource for compliance, e-discovery and workflow efficiency purposes. And moving to the cloud involves its own set of challenges around preserving that content. It’s time to rethink archiving. Download our E-book, 5 Essentials for Cloud Archiving Success, to learn:

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Listening Segmentation Automation 10 Tips For A Stronger Digital Marketing Program

Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to action and delivering the best offers by working closely with your business stakeholders are excellent strategies to drive more revenue. But sometimes, the advice can (and should) take a higher look

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Three Priorities For Advancing The Sales Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources

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The Power of Context: How Unified Information Applications Transform Work

Modern organizations often have huge stores of data, which can make it difficult for employees to find the information they need when they need it. In response, innovative enterprises are creating unified information applications based on cognitive computing technology in order to put invaluable information at workers\\\’ fingertips. [email-download download_id=\\\”2471\\\” contact_form_id=\\\”5\\\”]

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Building analytics culture lead to firms garnering superior growth: study

Many firms struggle to utilize technology, software, and human labor for better business outcomes. A study suggests that analytics-driven decisions yield better outcomes. A recent article from HBR highlighted the “Analytics Paradox”—company investment in marketing analytics increasing despite the impact on firm-wide results being relatively modest. Though most companies and marketers realize the importance of analytics but most

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SPACE BASED INTERNET IS THE NEXT BIG THING FOR THE WORLD

Sometime in the next decade you can expect something on the order of 16,000 satellites to be operating in low Earth orbit and providing internet access to anyone with the ability to access them. Those internet satellites would be interconnected into a global mesh that would include a series of ground stations located around the

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