Here is an article covering Top marketing technology trends you should be observing to keep up with the needs and demands of tomorrow’s customers Every company will fail, the key to prolonging that demise is to avoid looking inwards and to obsess over customers – Jeff Bezos Consumer behavior in the digital age is constantly
Where is marketing technology moving in 2020 Read More »
Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t operating in a silo will help improve the customer experience. When planning holiday campaigns, build journey maps and decide where mobile best fits in. Could
Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a series of promotions with something for everyone. Each day of the series, you can offer a flash sale and notify customers with a message of
6. Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to
Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions
Increase Sales and Improve ROI by Optimizing Campaigns and Promotions Read More »
Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to answer
Explore one new technology and test with it. It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disrupters, embrace them. Dedicate a small budget to researching market
Fyllo, the world\\\’s first MarTech platform for the cannabis industry, today announced it has acquired CannaRegs, a comprehensive web-based subscription service and technology platform that provides users enhanced access to all state and municipal cannabis rules and regulations. As part of the acquisition, which is subject to closing conditions, Fyllo will augment CannaRegs\\\’ user interface
The ITU has just approved Amazon’s plans for a network of 3,200 internet satellites, while the FCC has approved constellations of nearly 12,000 for SpaceX and 650 for OneWeb resulting in global coverage. Sometime in the next decade you can expect something on the order of 16,000 satellites to be operating in low Earth orbit
Space based internet is the next big thing for the world Read More »
Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources
Three Priorities For Advancing The B2b Marketing Function Read More »
