Lead Crafts Media Team

Our Editorial team comprises of over 15 highly motivated bunch of individuals, who work tirelessly to get the most sought after curated content for our subscribers.

Fireblocks Surpasses $30 Billion in Digital Asset Transfers, Expands to Meet APAC Demand

Fireblocks (www.fireblocks.com) announced today its platform has been used to secure $30 billion in digital asset transfers to date, surpassing more than $7 billion in monthly transfer volume from its 40+ institutional customers. To drive the next wave of technological innovation in one of the most mature digital asset markets in the world, Fireblocks is bringing its MPC-based technology to

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 4

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 4 16. Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t

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An Overview of ReadyCloud CRM for all Amazon Sellers

ReadyCloud CRM delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. “ReadyCloud CRM is an orders-based CRM that was built for ecommerce,” comments Michael Lazar, an Executive at ReadyCloud. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will

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Global Payment Gateway Market: Is E-commerce the highest point in their journey?

Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the e-commerce market growth is rapidly accelerating, due to the large influx of online shoppers. According to

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How AI and Analytics can help you master the customer management experience: Powered by Manthan’s Real-Time Interactions on its Customer Marketing Platform.

Manthan, a leading AI and Analytics company, announced an upgrade to its cross-channel campaign management and personalization solution, TargetOne. Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions. With a complete loop of plan, design, preview, execution, tracking and reporting capabilities that

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Why detailed data analysis from various angles is very important for any retailer.

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. One of the top global analytics and advisory firm which delivers analytics solutions to help solve critical business problems had carried out a successful research on a marrket basket analysis for a leading retailer. Market

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 3

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 3 11. Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a

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How Facebook’s Removing Instagram Likes Affects Digital Marketing Strategy

  Instagram announced last week that it is testing the removal of ‘likes’ from public visibility. Instagram’s parent company Facebook said its aim is to remove the pressure of achieving a lot of ‘likes’ which can have an adverse effect on users. This is a reaction to the larger conversation on the possible impact to

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