Lead Crafts Media Team

Our Editorial team comprises of over 15 highly motivated bunch of individuals, who work tirelessly to get the most sought after curated content for our subscribers.

Adapting to a new normal – Contactless and Digitized Hospitals in the future

Opinions conveyed by Entrepreneur contributors are their own. Covid-19 can spread from any kind of contact with an infected carrier and this carrier does not necessarily have to be a patient. In order to tackle this problem, we need to minimize contact and the way to achieve it is by strengthening the digital technology to

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A distinct tale of two economic giants on the opposite sides of the Atlantic

Before the Corona Virus global outbreak, a conventional state of play prevailed in the enormous economies on the opposite sides of the Atlantic. Europe which is full of older people, and rife with bickering over policy appeared to be stagnant. The United States, governed by innovation and risk-taking, seemed ready to grow faster. But that

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3 Lessons to learn from Successful European Entrepreneurs in the U.S.

How can one make it in entrepreneurship despite all the hurdles of severe immigration laws, the language barrier and other challenges? United States, a land of opportunities, has always been a centre of attraction for entrepreneurs. It takes sleepless nights and endless working hours for these ambitious start-up founders from around the world just to

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 4

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 4 16. Plan where mobile fits into the customer holiday journey. Customers interact with a single brand, regardless of the channel they’re on. It makes sense, then, that making sure mobile isn’t

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 3

TIPS ON HOW THIS LOCKDOWN HOLIDAY CAN BE USED AS A GREAT OPPORTUNITY TO MARKET YOUR SERVICES YOUR CUSTOMERS THROUGH THEIR MOBILES- PART 3 11. Create a daily special promotion series. Got an awesome holiday promotion in mind? That’s great, but so do all your competitors. One way to stand out is to design a

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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles- Part 2

6. Remember your mobile (and personal) tone. Mobile is deeply personal. So, take the time to consider your mobile brand persona and how you’ll engage with your customers. What tone will you use? Are your customers excited to shop for the holidays, or are they just trying to get it over with? Be sure to

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Increase Sales and Improve ROI by Optimizing Campaigns and Promotions

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. Marketbasket analysis solutions

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TikTok: Fun for its users, but a security threat for Trump and Lawmakers

President Trump planning to ban TikTok in the US. When a 29-year-old Transportation Security Administration officer, Marcy Granger, first installed TikTok early last year, she had zero idea that a Chinese company owned the widespread short-form video app. It was only when the TSA striped workers from using TikTok for the agency\\\’s social media engagement

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Ascensus Supports Institutional Partners, Advisors, and Their Clients with Challenges Related to COVID-19 Pandemic

DRESHER, Pa., April 30, 2020 /PRNewswire/ — Ascensus, whose technology and expertise help millions of people save for retirement, education, and healthcare, is supporting institutional partners, advisors, and their clients during the COVID-19 pandemic via a variety of approaches that include COVID-19-specific resources, infographics, behavioral analytics, legislative insights, and more. \\\”Advisors and retirement plan sponsors face a dual-edged

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Jassby and Apex Entertainment partner to serve families while quarantined at home

WALTHAM, Mass., April 30, 2020 /PRNewswire/ — Jassby, Inc. the fintech company that created a leading family finance app, announced today it has partnered with Apex Entertainment to offer a variety of ways to entertain and educate families quarantined to their homes during the Corona Virus crisis. (PRNewsfoto/Jassby) As part of this partnership, Jassby will offer Apex Entertainment

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