Lead Crafts Media Team

Our Editorial team comprises of over 15 highly motivated bunch of individuals, who work tirelessly to get the most sought after curated content for our subscribers.

Meet the Entrepreneur Behind This Multimillion-Dollar Ice Cream Company which Started in a Broken-Down Postal Truck

About 10 years ago, Natasha Case and her co-founder brought their brand Coolhaus across the country by selling ice cream out of a beat-up postal truck on the streets of Los Angeles. To help Coolhaus become a domestic name and introduce its products to the entire world, Case has embraced the power of leadership in

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Slack for Business

Slack unwrapped several new features at its annual Frontiers conference, including the new no-code Workflow Builder and the ability for traditional email users to participate in Slack messaging. AN FRANCISCO—Enterprise collaboration network provider Slack served up a bunch of new features at its Frontiers conference here on April 24. The event kicked off with tennis

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Three Priorities For Advancing The B2b Marketing Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps to take to drive impact faster. Thanks to our focus on activity level maturity and prioritization, our model provides a clear path to maturity and suggests practical tools and resources

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WakeCap, Dubai Smartpreneur Competition Winner’s mantra: Focus On The Problem You’re Solving To Attract Your First Customers

WakeCap, an enterprise technology solution, was the first place winner of the third cycle of the Dubai Smartpreneur Competition. How easy is it for a startup to reach new businesses? For your start-up to succeed, that’s not the challenge to focus on, according to co-founder and COO of WakeCap Ishita Sood. “Reaching out to customers

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