The rise of e-commerce as a channel has been felt for years and the year 2020 will be nodifferent. According to eMarketer, global e-commerce will grow 16.5% in 2020 to $3.914trillion, while U.S. consumers will spend nearly $710 billion on e-commerce this year, an18% increase over last year.

Additionally, e-commerce is expected to reach 14.5% of totalU.S. sales in 2020, an all-time high and the largest share increase in a single year.While double-digit growth was expected to continue, the largest share increase is nodoubt attributed to the global pandemic. With consumers staying home as much aspossible, their purchases shifted from in-store to online to the benefit of retailers thathave embraced modern e-commerce technology.

When examining e-commerce companies for this report, we surveyed decision-makersin digital sales operations across a wide variety of industries serving both B2B andB2C markets. We examined the top drivers of digital investments and will discuss howe-commerce success often has to do with the number and complexity of systemsthat need to be integrated to keep up with the pace of change. We will share thecharacteristics of fast-growing companies, looking at things such as which e-commerceplatforms they use, which payment gateways they rely on, which types of applicationsand backend systems they integrate, and how they integrate those systems.

In a time of uncertainty, at least one thing is clear: e-commerce is flourishing. This reportwill showcase the practices utilized by those leading the pack in order to help others fromfalling behind.