Digital transformation. What was once a buzzword, popular amongst software sales reps, is now one of the most talked about topics in the world of commerce and a top agenda item for businesses – both big and small.

It is, quite simply, the adoption of digital technology to replace a physical process. But is also allows enterprises to prepare for the future, to shift to new business models, address new challenges, and focus strategies on new technologies. And it is more relevant now than ever before.

Constant evolution of the business landscape, changing customer expectations, and ongoing advances in technologies mean that digital transformation is a must. And it needs to be more than just adding a simple online shopping cart. Successful businesses are realizing the importance of shifting away from separate online and offline strategies, and towards “customerfirst” strategies. Where customers can experience unified and connected buying journeys with personalized interactions.