Succeeding in your customer experience strategy involves getting three things right: Real-time Personalisation, Unified Customer Profile, and Ad Channel Activation.

Oracle Customer Data Platform can help get you there. We can help you take ownership of your data, use machine learning to derive and connect real-time intelligence to real-time interactions, and orchestrate both online and offline channels. As a result, you can know your customers deeply, time your actions perfectly and deliver customer experiences at every touch. Just like your customers expect.

“Agile, flexible, fast. We don’t have to worry about outgrowing the size and capability of the system. We can even do personalised marketing with the help of accurate data analysis.” – Scott Tan, Head of CRM for ShopBack

ShopBack utilises Oracle Customer Data Platform to increase cross-sell and upsell efforts:
• Implemented a structured, consolidated, clean data source – now able to consume, contextualise, and create personalised content
• Reduced time between purchases by connecting online with offline purchase history data
• Increased conversions by reaching out to customers with targeted offers in real time