Most marketers struggle to gain actionable insights from traditional media-mix models. These models are backward-looking, imprecise and therefore do not allow marketers to make in-the-moment media spend adjustments to live campaigns. Regions Financial Corporation, a bank and financial services company, wanted to overcome the shortcomings of the traditional mix models and to achieve this; they adopted a person-level, unified measurement model for media-mix optimization.

Download this case study compiled by Marketing Evolution, to discover how with this new system marketers at Regions can undertake faster and more precise media spend optimization leading to improved marketing ROIs from campaigns.