It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. Data is becoming the competitive advantage for B2B marketing, but its power is still largely untapped. The big challenge with data is actually getting to it and using it.

The information in this report is based on the results of a global survey of B2B marketers and their agencies conducted by Adweek Branded on behalf of Dun & Bradstreet in September 2018. All 237 respondents were involved in B2B marketing and had a job title of manager or above. Download now to learn more