With the experience gained since 2004, and with the input of multiple customers, Marketing Evolution has been able to understand the impact advertising and marketing optimization can have on shareholder value.

Marketing Evolution has developed three ways to link changes in marketing effectiveness to shareholder value:

• Price to Earnings (PE) Ratio or Price to Revenue Ratio
• Model of Multiple Financial Metrics
• Third-party Brand Valuation Model

To help marketers decide which approach might be best for their needs download this whitepaper, created by Marketing Evolution, which explains each of these techniques, explores their pros and cons, and applies them all to show real-world applications.