Attribution is the science of identifying which parts of your marketing are contributing to sales.

The attribution category has experienced massive advances in the past decade. While attribution models have come a long way, and there are numerous options available, many current measurement approaches have significant shortfalls.

This Attribution Buyer’s Guide aims to help marketers tackle these challenges, so that no matter where they are starting, they will have the tools to become market leaders through better marketing ROI and attribution measurement. Download this guide now to better understand the attribution landscape which will help align your organization around a forward-moving direction.