A decade ago, most B2B marketing teams were focused on casting their nets as wide as possible in order to generate as many leads as possible. They accomplished this by blasting out the same generic ads, emails, and content to everyone (and anyone) from whom they could secure an email address or an eyeball. It was a numbers game: Fill the funnel with enough leads, and you were bound to squeeze out a few customers.

In this guide, created by Drft and Demandbase, explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. Download now to discover a step-by-step set of instructions for implementing a conversational ABM game plan for your business.